Connect Caribé is a pioneering maritime ferry service dedicated to enhancing connectivity and fostering economic growth across the Caribbean region, providing seamless travel and trade solutions for both passengers and cargo.

 

JOB DESCRIPTION

 

Position Summary

The Digital Content Creator is responsible to play a key role in creating and delivering engaging and inspiring content across our range of digital channels. Ensuring our digital presence supports and enhances our business offering and delivers our messages effectively.   The role will work across the organization and subsidiaries and therefore effective working relationships will need to be formed with various internal teams, external stakeholders and third-party suppliers.  

 

Essential Duties and Responsibilities

• Lead on the day-to-day management of our digital channels, creating inspirational, informative and engaging content in alignment with the marketing objectives

• Plan, produce and create digital content to be used across all our digital channels, increasing engagement with our audiences and stakeholders

• Develop creative ideas, suggest new innovative ways of delivering digital content and keep up-to-date with the latest digital marketing trends

• Create graphics and edit photos, videos working with the internal team and external agencies when necessary

• Create awareness and interest within our audiences and stakeholder groups, driving traffic to engage with digital content

• Monitor, analyze and report on the performance of digital channels/activities using web analytic tools like Google Analytics, and using the data to inform future activities

• Prioritize and schedule work effectively, anticipating problems and adjusting the allocation of resources and time accordingly

• Contribute to and work with relevant team and stakeholders to develop, manage and implement the digital side of integrated marketing campaigns

• Remain current with our policies and procedures

• Any other related duties as assigned

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Required Qualifications and Skills

• Proficiency in Graphic Design and video editing software (e.g., Adobe Creative Suite, Canva, Final Cut Pro  

• Experience developing and managing social media campaigns across channels such as Twitter, Facebook, LinkedIn and Instagram, using social media management tool that brings scheduling, content creation, analytics, and social listening to one place

• Experience of photography and creating/editing images, using packages such as Adobe Photoshop,  

• Experience of video production, including filming, editing and delivering via channels such as YouTube and corporate social platforms

• Understanding of digital analytics and metrics, their importance and the tools to monitor, manage and evaluate them, like Google Analytics and social media management tools  

• Exceptional organizational and time management skills with the ability to prioritize and structure work schedules

• Good written and oral communication skills

• Excellent attention to detail

• Travel as required from time to time

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Education and Experience Requirements

• Associate degree or BSc/BA in marketing communications, or relevant field 

• 2+ years proven experience in producing digital content and digital best practice, preferably within a travel and maritime environment

• Experience delivering webinars or similar

• Experience in developing email marketing campaigns, preferably using web-based solutions

• Experience of working with CRM systems, for example, HubSpot, Hootsuite or similar CRM system

• Experience using web content management systems, preferably commercial solutions

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Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required for this job. Functions, duties, responsibilities, and activities may change at any time as per assigned position.