Connect Caribé is a pioneering maritime ferry service dedicated to enhancing connectivity and fostering economic growth across the Caribbean region, providing seamless travel and trade solutions for both passengers and cargo.

 

JOB DESCRIPTION

 

Position Summary

The Marketing Specialist is responsible for ensuring the strategic alignment between the organization’s goals and the development of marketing campaigns to meet those objectives. This role requires a deep understanding of digital marketing and the key performance indicators used to track specific channels including web, social, paid search, SEO, email, etc. 

​

The Marketing Specialist will report directly to the Vice President Corporate Communications, Marketing & Strategic Partnerships.

​

Essential Duties and Responsibilities

• Lead projects to develop marketing campaigns, brand collateral, and long-term strategies – overseeing the work of external consultants, including web developers, videographers and online platform vendors 

• Manage brand resources and processes to enable consistent brand delivery, i.e., message frameworks, visual assets, key terminology, accurate data and highlights 

• Track and measure the effectiveness of marketing efforts and strategies 

• Perform extensive quantitative and qualitative market research to implement data driven marketing campaigns and meet organization-wide strategic goals 

• Work closely with Vice President Corporate Communications, Marketing & Strategic Partnerships to support the organization’s growth by developing content marketing and demand generation strategies that drive awareness and engagement with the Connect Caribé brand

• Responsible for the development and implementation of strategic and external events calendar to drive awareness with new prospects and accelerate existing opportunities

• Provide insight and analysis on the value and potential ROI of new marketing platforms and emerging marketing channels 

• Responsible for overarching strategy of the Connect Caribé corporate website, including UX, design, SEO and content development. Collaborates closely with web development to optimize website content and conversions 

• Work with team to develop a centralized marketing calendar to include spotlight articles, social media and email campaigns, overseeing their full life cycle, including creative/copy development, data segmentation, and reporting/analysis 

• Work with other members of the MarCom team to organize Connect Caribé’s presence in external functions and outreach campaigns. Create and supply marketing collateral, merchandise and promotion collateral to each event, measuring and evaluating impact on recruitment and brand awareness 

• Any other duties as assigned

 

Required Qualifications and Skills

• Experience working with content management systems (CMS), preferably WordPress and WIX

• Knowledgeable about social media channels (Blogs, LinkedIn, Twitter, others) and capable of effectively leveraging them for content

• Knowledge of HTML, CSS, and JavaScript, good understanding of web based and online marketing strategies as well as organic search, keyword optimization and reporting metrics

• Exceptional writing, editing, proofreading, and research skills

• Team player who can build strong relationships with different teams to plan and execute

• ability to exercise judgement within defined procedures and practices to determine action

​

Education and Experience Requirements

• 3-5 years of marketing, consulting, and/or agency experience

• Experience in branding and B2B marketing - online and live - highly desired

• Solid experience in market research, analytics, and segmentation

• Experience working with C-suite executives

• Graphic design experience desirable, Adobe InDesign, Adobe Photoshop, Adobe Illustrator required

• Project management experience is an advantage​